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Powering
tomorrow,
today

The Brief

Stratford Energy Solutions are an ambitious renewable solar energy business. They got in touch with us at the start of 2024, following an acquisition, and Swof Media was appointed as their Marketing Partner.

The firm set out with three key aims:

  • Build a scalable lead generation system
  • Develop and improve the website to drive inbound enquiries
  • Support the sales team in closing deals and maximising conversion rates

The Solution

Throughout our partnership, we’ve built a comprehensive marketing mix – testing channels and, in some cases, reducing cost per lead by up to 80%. Ultimately, we identified the website and SEO as the primary drivers of the most qualified leads, and focused on quality over volume to maximise ROI for Stratford Energy Solutions.

Every decision we make is aimed at driving brand awareness and creating new business opportunities. This year, we’ve managed a marketing mix that has delivered:

  • Pop-up events with brands like David Lloyd
  • Successful social media campaigns generating leads from as little as £20 each
  • An SEO project that has doubled the firm’s Google impressions

We split tested creative assets, to find the best social media campaigns

We wrote content that increased website session by 266%

Working with Stratford Energy Solutions, we integrated with Sales to write over 100+ pages, from case studies to knowledge articles, and captivating product pages.

Over the last 12 months, this SEO focused improved sessions from Google by 266%.

Our work with brand campaigns, and events, drove direct traffic by 372%.

We didn’t just design a brand, we built one.

The Proof

1

Expert creatives, marketeers, and developers dedicated to the brands success.

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Increase in google sessions, from over 100+ pieces of content we have wrote.

1

Increase in google traffic to the commercial page, driving high-value enquires.

1

Attendees at their most attended event, promoted via social & email campaigns.

Meet the Project Team

Rich Hawkins
Lead Creative

Rich Hawkins

Mark
Frontend Web Developer

Mark Turnbull

Gabriel
Web Developer

Gabriel Carreras Albiol

Image of Marketing Manager, Jay Muldoon.
Head of Marketing

Jay Muldoon

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“We are extremely impressed with the depth and range of marketing expertise Swof Media brings, which has made a tangible impact on our business in this highly competitive market.”

Director
Jonathan Watt
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