Swof are first class. Technically, creatively and professionally they are first class (which I suppose is kind of a given) but they are lovely, honest and hard-working people and that’s what makes them different to other agencies – their people are their USP, their people are their differentiator. Where ever I end up professionally (and personally!) I will always take Swof with me as a supplier (so long as they will have me as a client!). I’ve dealt with most of the team over the years but these days I deal mainly with Rich on creative. I pride myself on a half decent brief, but even when words and ideas fail me, he somehow just knows exactly what is needed – he offers me solutions, not more problems, which is a truly brilliant skill. He is my all time go to gifted creative and we have a laugh – he brightens up my day, even over email. And when all is said and done, you simply can’t meet a nicer guy than Steve, Mr Swof! He’s building an empire and long-may he thrive in it. Power up kids!
Barker Brettell