We’ve raised
the bar,
literally

SCP Group are a global brand in the scaffolding and construction industry and they commissioned the Swof Media team to provide a fully outsourced brand, marketing and digital solution. They have used all 4 areas of our business:

  • Swof Studio (Full brand redesign, and on-going content creation)
  • Swof Marketing (Email marketing, SEO, PPC & Social)
  • Swof Dev (Website redesign, developing and hosting)
  • Swof Tech (Full IT support and Microsoft 365 migration)​​

On top of this Steve was their outsourced Marketing Director for a period of time.

Skills Needed

Branding
Web Design
Web Development
Digital Strategy
PPC
SEO
Social Media

Their new group branding

We have created a visually striking global brand for SCP Group and here is the new visual identity…

Their new website

This is an excellent example of our website design skills where we have created a group website that encompasses all of the groups brands and services. It also features a online quoting facility for SCPs product range meaning new and existing customers can build a quote online and then receive a tailored quote from the sales team.

The Results

  • 6 months after the new website has launched the organic traffic has increased by 600%!
  • And in those 6 months the website has generated 38 new qualified leads. Which is approx 7 leads per month.

Social Media and Content

In a 6 months period we have created and distributed over 100 pieces of content for SCP Group. This includes:

  • Organic social media graphics
  • Videos used for Reels and Stories
  • Longer form content for press releases
  • Helped make their annual golf event the most successful year to date