Connecting amazing vets with brilliant pets.

The Brief

Dignipets is a category leader in end-of-life pet care, setting a high standard for remote and online services across the UK. As the business expands into new regions, it faces increasing operational and marketing complexity.

Each new location requires consistent local demand generation, effective onboarding of veterinary partners, and systems capable of supporting booking flow and customer experience at scale.

Dignipets engaged Swof Media to support this growth phase. The focus was on delivering localised demand, enabling partners to achieve sustainable appointment volumes, and ensuring the digital infrastructure and marketing activity aligned with operational capacity.

Skills Needed

– Branding
– Web Design
– Web Development
– Digital Strategy
– PPC
– SEO
– Social Media
– App

The Solution

Swof Media supports Dignipets across both marketing execution and wider growth strategy. This includes managing core acquisition channels such as SEO programmes, Google Ads and Meta Ads, ensuring consistent enquiry generation across multiple regions.

Our partnership extends beyond channel management into broader operational and marketing alignment. This includes delivering workshops with Dignipets partners to build understanding of marketing investment, performance expectations, and how spend translates into appointment volumes.

In 2025, we started the development of, what is now an award winning app to support service delivery, partner management, and customer experience at scale.

Delivering an Award-Winning App

Alongside ongoing marketing activity, an award-winning mobile app was developed for Dignipets in 2025.

The app provides pet owners across the UK with direct, real-time access to hospice support from qualified veterinary professionals. This extends the Dignipets service model beyond appointments, creating a more continuous and accessible care experience.

Users can monitor their pet’s health, book mobile veterinary visits, and access advice from real vets through a single platform. As a result, the app supports both customer convenience and increased engagement, while contributing to appointment generation and overall service utilisation.

Ran campaigns that improved cost per conversion by 62.7%

Alongside our development projects for Dignipets, we have managed their marketing campaigns for almost two-years. Driving amazing value for money with data-led marketing strategies.