As Dignipets expanded geographically, the complexity of the business increased. Each new location introduced:
Dignipets approached Swof Media with a partnership requirement focused on growth…
– Branding
– Web Design
– Web Development
– Digital Strategy
– PPC
– SEO
– Social Media
– App
Swof Media supports Dignipets across both marketing execution and wider growth strategy. This includes managing core acquisition channels such as SEO programmes and Google Ads, ensuring consistent enquiry generation across multiple regions.
Alongside channel management, the role extends into stakeholder alignment. Workshops are delivered with Dignipets partners to improve understanding of marketing investment, performance expectations, and the relationship between spend and appointment volumes. This ensures that growth activity is commercially understood across the network, rather than remaining isolated within marketing.
Alongside ongoing marketing activity, an award-winning mobile app was developed for Dignipets in 2025.
The app provides pet owners across the UK with direct, real-time access to hospice support from qualified veterinary professionals. This extends the Dignipets service model beyond appointments, creating a more continuous and accessible care experience.
Users can monitor their pet’s health, book mobile veterinary visits, and access advice from real vets through a single platform. As a result, the app supports both customer convenience and increased engagement, while contributing to appointment generation and overall service utilisation.
Alongside our development projects for Dignipets, we have managed their marketing campaigns for almost two-years. Driving amazing value for money with data-led marketing strategies.
CTR through rate on Google Ad Campaigns, 15% higher than sector average.
Increase in website traffic in 2025 vs 2024
Costs for advertising campaigns have halved, driving excellent value for money.
New Dignipets franchisee’s launch in the last 12 months
“Swof Media has a great team, and have assisted us in making a custom website for our clients. They were extremely easy to deal with from initial design and to getting the website live with our own requirements. We use Swof Media for their other service offerings throughout Dignipets. Any issues are quickly dealt with. Looking forward to what they will produce next for us.”
