The customer journey is what enables E-commerce to be so powerful, as the whole objective is to get a user from A to B, in as few steps as possible, while also giving them everything they need. An effective E-commerce marketing strategy can be achieved by incorporating streamlined payment options, personalised recommendations, e-commerce specific features such as quick checkout, wishlists or product specific reviews. It’s these features that fulfill every need your users may have, giving them less reason to click away.
The first part of creating a successful E-commerce marketing strategy to take a close look at where people are actually landing. For example, users could be landing on an alternative page to your homepage.
Our team would advocate running a “digital fine comb” through your website – enabling you to understand whether or not you’re promoting your ‘best self’ across the relevant areas of your website, in line with the most popular landing destinations.
Imagine every order you received generated 10-15% more revenue, wouldn’t that be amazing? It’s more possible than you might imagine. “E-commerce hacks” such as promoting related products, upselling, and bundling your inventory together, all contribute to increasing your revenue.
If a user is searching for something specific, they are much more likely to add additional products to their basket if they are hyper-related to their core purchase.
Beyond this, we have the specialist ‘know-how’ to enhance your customer retention, develop your databases, and strengthen your brand prowess – as these are fundamental to maximising your E-commerce strategy.
“Swof has always understood the why, how and what behind everything we do as a brand and company.
Their genuine interest means you don’t feel like you’re working with a supplier, but rather an extension of your own team.”
